About Booyah
Made by educators, shaped by families.
For more than thirty years, Yvette and Marcel have been helping people understand themselves and each other. Now they make stories, songs and books for families, grounded in what they have learned.
Created by people who have spent their lives helping people grow.
Yvette Farkas
Award-winning author, educator, speaker and holistic health coach
For thirty years and beyond, Yvette has helped families understand personal growth and wellness through education, storytelling and practice. She has trained in martial arts for thirty years and practised yoga for twenty-five, and has taught both with the same care she brings to everything else.
Her books have been featured in The Globe and Mail and on CBC Radio, are housed in universities and libraries, and have been presented at the Art Gallery of Ontario. Through Booyah Books & Beats she brings that depth to children, crafting stories that help them feel loved, confident and emotionally secure.
Marcel Szenessy
Transformational coach, strategist and storyteller
For thirty years and beyond, Marcel has coached thousands of leaders at Fortune 500 companies including PwC, Lufthansa and Volkswagen in authentic communication, emotional intelligence and human connection.
He has authored a bestselling book on leadership transformation and co-authored ten children's books focused on resilience. Through Booyah Books & Beats he creates music and moments that teach children to trust their own voice, embrace their emotions and connect authentically.
The Booyah philosophy
Small moments matter most.
The most powerful teaching happens in quiet exchanges. A story at bedtime. A conversation over dinner. A song in the car. Colors on a page. There is no rush, no performance, only presence and the small choice to show up for one another.
Everything we make begins with a question. What does a child need to know about themselves right now? What conversation needs to happen between a parent and a child? How can we make that moment easier, warmer and more real?
That is where Booyah Books & Beats begins, and it is the only place we ever build.
Why “Booyah”?
The sound of a breakthrough.
“Booyah” is our celebration cry. The joyful exclamation that happens when something clicks, when understanding dawns, when a child realises they are loved beyond measure.
It is the sound of hearts opening and families connecting. Every book and song we create is designed to inspire that moment.
What we believe
Four values shape every story we tell.
Love and belonging
Every child deserves to feel deeply, unshakably loved for who they are. Our stories build a sense of belonging and self-worth.
Emotional intelligence
We weave social and emotional learning into engaging narratives, helping children understand and navigate their feelings with confidence.
Growth mindset
Our books encourage resilience, curiosity and a lifelong love of learning, so children can embrace challenges and grow from them.
Family connection
Designed to create moments of connection, our stories turn reading time into an opportunity for deeper understanding.
Thoughtfully grounded
Our work is informed by ideas from developmental psychology, attachment, emotional intelligence, positive psychology, play, storytelling, music and creativity.
We translate those ideas into warm, practical experiences families can actually enjoy together. Booyah products are not therapy or clinical tools, and we make no claims of clinical or therapeutic effect.
Screen-light. Connection-first. Made for interaction, not passive consumption.